On announcing its plans for Steam Direct, Valve instructed the charge would be in the vary of $100-5,000, meant to encourage earnest software program submissions to the service and weed out poor high quality games which might be handled as shovelware, bettering the discovery pipeline to Steam's prospects. For instance, Valve stated that a request for 500,000 keys for a sport that has considerably detrimental critiques and 1,000 sales on Steam is unlikely to be granted. In 2020, Simon Carless revised an approach initially proposed by Mike Boxleiter as early as 2013, with Carless's technique used to estimate sales of a sport primarily based on the number of critiques it has on Steam primarily based on a modified "Boxlieter quantity" used as a multiplication factor. It has also been used for other events, akin to a pre-launch tournament for the digital card game Artifact and for The game Awards 2018 and Steam Awards award exhibits. Clayton, Natalie (October 17, 2018). "Steam now formally helps Vietnamese and Latin American Spanish languages".

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